All posts by Anthony Gold

Suffering from Imposter Syndrome? There is a cure!

Me: Tell me about an accomplishment you consider to be the most significant of your career so far.

Woman: [Long pause] Umm, I’m not sure any of my accomplishments have been that significant.

Me: What about that website you built for the financial services client who said your work blew them away?

Woman: Oh, that was okay – it wasn’t really that big a deal.

Me: You seem to consistently downplay your achievements.

Woman: Yeah, I think I suffer from Imposter Syndrome. Continue reading

The Ikea Effect

The bookcase in my office is terrific. It matches the surroundings quite well, displays my most frequently referenced books, and even has a little light on top that shines down on the book spines.

But everyone who visits my office thinks the bookcase looks awful. They say it doesn’t match the surroundings quite well, sags a bit in the middle, and frankly, they say, looks unprofessional.

How could I be so blind?

The answer is something known as the Ikea Effect, which essentially states that we Continue reading

The Extraordinary Price of Ownership

Thirteen couples traveled to China to adopt a child. Once at the orphanage, the director presented each couple with their new daughter. As the couples reconvened to prepare for their trip back to the US, each was amazed by the director’s ability to select the perfect child for them. She somehow knew exactly which child would best fit into each family.

Or did she?

When home prices recently plummeted, Zillow.com reported during the second quarter of 2008 that 92% of homeowners were aware of a foreclosure in their local real estate market Continue reading

Little Children Driving Cars

Traffic was heavy and backed up for over a mile. There was construction up ahead and the right lane was closed.  Most people had already started merging into the left lane about a quarter mile from the closure.  All, that is, except one car that swerved into the extreme right shoulder in an attempt to get as far ahead as possible before merging.

What do you expect was the response of the drivers who sat patiently in the left lane, of which I was one?

Pure anger!  Who does this guy think he is, trying to get ahead of the rest of us who’ve been waiting in this line? Continue reading