We all know beauty when we see it. Breathtaking scenery, a spectacular work of art, an idyllic setting, an infant’s smile – beauty can move us.
But is it real?
When researchers study what occurs in the brain during the perception of beauty, what they find is that a large area behind the eyes known as the orbito-frontal cortex is “lit up” with neural activity eliciting a dopamine reward.
As a matter of fact, when “artificial” stimuli such as chemical compounds are used to trigger this same part of the brain, the “experience of beauty” is identical.
It stands to reason that beauty is relative and perceptual by nature. Consider how various societies have defined beauty and how that has continually changed over time. Whether it is certain architectural styles, artistic movements, or even body images – it is our perception of the stimuli combined with the relative societal value that determine which parts of the brain are triggered. Continue reading