One of the most powerful psychological triggers for creating a particular behavioral pattern is known as the variable-ratio schedule of reinforcement. Meaning this: a response is reinforced after an unpredictable number of attempts.
Gambling, especially slot machines, offer the quintessential variable-ratio reinforcement triggers. You win just enough of the time, and the images display so many “near wins” as to keep players attached.
The addictive trending of variable-ratio reinforcement comes from the fact that the next attempt might be a winner. If slot machines rarely paid out, then people would quickly lose interest and give up playing. But by allowing just enough wins with a guaranteed lose-in-the-long-run payout schedule, slot machines generate nearly 80% of all profit for the casinos.
Most people know that slot machines have the worst odds in a casino. Yet players remain seated at these one-armed bandits often for hours on end. That’s what makes addictions so powerful – intellectual understanding is rarely enough to counter destructive behavior.
And the most addictive, variable-ratio reinforcement engine of all is the ego. Continue reading